IIM Ahmedabad Business Book: Customer in: Crafting CustomerBased Business Strategy
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IIM Ahmedabad Business Book: Customer in: Crafting CustomerBased Business Strategy

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SKU: 9780143461302

Original price was: ₹399.00.Current price is: ₹339.15.

Craft winning customer-based business strategies with “Customer in.” This IIM Ahmedabad Business Book by Rama Bijapurkar (ISBN: 9780143461302) provides a practical framework for understanding customer behavior and building a competitive edge. Learn how to analyze markets, segment customers, and develop targeted strategies for sustainable growth. Perfect for business leaders, marketers, and entrepreneurs seeking to create customer-centric organizations.

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Description

  • ISBN-13: 9780143461302
  • Publisher: Penguin
  • Binding: Paperback
  • Language: English
  • Weight: 140 gr
  • ISBN-10: 0143461303
  • Publisher Date: 20 Feb 2023
  • Height: 29 mm
  • No of Pages: 256
  • Width: 1099.999 mm

14 reviews for IIM Ahmedabad Business Book: Customer in: Crafting CustomerBased Business Strategy

  1. Satya Kumari –

    Helpful for beginners in marketing. Experienced professionals may not find much new information here.

  2. Rudhra Maurya –

    A must-read for anyone serious about building a customer-focused business. So many actionable insights!

  3. Rohan Naik –

    Good for understanding the basics of customer segmentation, but nothing groundbreaking.

  4. Aashish Agnihotri –

    Not bad, but I’ve read better books on customer strategy. This one felt a little generic and theoretical.

  5. Animesh Priyadarshan –

    A decent read on customer strategy. Some concepts are insightful, but the writing style felt a bit dry at times.

  6. Rimjhim Nigam –

    Solid strategies, clearly explained. A bit academic, but still very applicable to my business challenges.

  7. Harshal Vasudeo More –

    A game-changer! It completely shifted my perspective on customer-centricity. Highly recommend it to all business leaders.

  8. Yasmeen Bano –

    Practical framework for understanding customer behavior. Helped me rethink our marketing approach. Definitely worth reading.

  9. Ashu Yadav –

    Excellent book for entrepreneurs! The segmentation strategies are very useful. I’m already implementing some of the ideas.

  10. Muthe Sri Anirudh –

    I’d recommend this book. Easy to understand with great strategy.

  11. Achyuth Balakrishnan –

    Very insightful and practical! Loved the frameworks for analyzing markets and customer segments.

  12. Ajeet Kumar –

    I found the book repetitive in places. The core message is good, but could have been delivered more concisely.

  13. Shashwat Anand –

    The book is alright. It gives a basic overview, but I expected more depth from an IIM Ahmedabad publication.

  14. Yashika Methi –

    Good insights, but I felt it lacked real-world examples. Still, a valuable resource for business students.

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