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Different: Escaping the Competitive Herd
Rated 4.20 out of 5 based on 15 customer ratings
15
SKU: 9780307460868
₹1,250.00 Original price was: ₹1,250.00.₹1,062.50Current price is: ₹1,062.50.
Escape the competitive herd and achieve true differentiation with “Different” by Youngme Moon. Discover how companies like IKEA and Google defy conventional wisdom to stand out in a crowded market. Learn to embrace counterintuitive strategies, reject conformity, and innovate your way to success by becoming the exception, not the rule. ISBN: 9780307460868
Out of stock
Yash Garg –
A thought-provoking read! Moon challenges conventional marketing wisdom. Some examples felt a bit dated, but overall, a worthwhile perspective on standing out.
Alok Jangra –
I found the book a bit repetitive. The core concept is strong, but it could have been delivered more concisely. It has value, but it is not great.
Raveesh –
Absolutely amazing! I am buying copies for my whole department so everyone can learn from it. I believe in this book and its advice.
Name –
Good overall, but I have read better. This will help you brainstorm, but you need more than just this book to get ahead. You need more resources.
Swastik Kumar Ray –
Excellent book! ‘Different’ provides a refreshing take on business strategy. Highly recommend for anyone looking to innovate and lead in their industry. I will definitely read again.
Rishabh Sagar –
Not bad, but not groundbreaking. It’s a good reminder to think outside the box, but I didn’t find it particularly insightful. Okay read overall.
Bharat Gupta –
This book challenged my thinking. It made me rethink all of my preconceptions about the marketing I do. I really like this book!
Bharat Chandila –
Inspiring and informative! ‘Different’ offers a fresh perspective on creating a successful brand. I have told everyone I know to read it!
Daksh Bhardwaj –
A truly exceptional book. I have never read something that has helped me so much. I really think it is an amazing book.
Vedansh Pratap Singh –
This book is a game-changer! It changed my whole perspective on my business and what I need to do to get ahead. Worth every penny.
Vikash Pandey –
I was hoping for more concrete strategies. While the ideas are interesting, they are not very actionable. Good theory, poor application in real life.
Piyush –
I enjoyed the unique perspective, but found some of the concepts a bit too abstract. It has some really great ideas on breaking away from norms and being disruptive.
Bijetri Chakraborty –
A decent book with some valuable points. I liked the emphasis on originality, but some examples seemed a bit far-fetched. Good, not amazing.
Ravi Duhan –
A solid read with some interesting case studies. Moon’s writing style is engaging, although some ideas are pretty obvious. I appreciate the counterintuitive approach.
Muhammed Shahjas P –
Moon’s insights are brilliant! ‘Different’ is a must-read for entrepreneurs and marketers. Provides practical advice on how to differentiate your brand.