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Onward: How Starbucks Fought for Its Life Without Losing Its Soul
Rated 4.00 out of 5 based on 22 customer ratings
22
SKU: 9781609613822
₹1,350.00 Original price was: ₹1,350.00.₹1,147.50Current price is: ₹1,147.50.
In “Onward,” Starbucks CEO Howard Schultz shares the leadership lessons and comeback story of the iconic coffee company. Discover how Starbucks navigated the 2008 recession, regained profitability, and stayed true to its core values. Schultz’s compelling narrative offers a blueprint for businesses seeking sustainable success without sacrificing humanity. Get an inside look at the decisions and philosophy that revitalized a global brand. 9781609613822
Out of stock
Prajwal Ravishankar Bharad –
Too much emphasis on Schultz’s personal narrative. I was hoping for more concrete strategies and less self-promotion.
Rishabh Choudhary –
While interesting, the book glosses over some of the less savory aspects of Starbucks’ business practices. A bit one-sided.
Amit Yadav –
Informative and insightful. It gave me a new appreciation for the company and its commitment to its values.
Anoushka Baral Swamy –
The book provides great insights into brand management and customer loyalty. I found it very useful for my marketing strategies.
Pranjal Vats –
Provides a comprehensive overview of Starbucks’ transformation. Schultz’s passion is evident and contagious. Highly recommended.
Poonam Saijari –
While it was somewhat insightful, I was hoping for more practical tips and less of a focus on the author’s personal journey.
Vipin Kumar –
Good insights into leadership, though the book feels a bit like a long advertisement for Starbucks. Worth reading, but with caution.
Anurag Kumar –
Enjoyed learning about the challenges Starbucks faced and how they overcame them. Great lessons on brand loyalty and customer experience.
Saif Akhlaq –
Felt a bit repetitive at times. The core message is strong, but the book could have been shorter.
Ansh Dubey –
Interesting perspective, but I wish there was more focus on employee experiences rather than just the CEO’s view.
Vikash Bohra –
Fantastic read! Schultz’s leadership is inspiring, and the story is incredibly engaging. Highly recommend this book.
Sumeet Gulia –
Inspiring story of resilience and staying true to values. Found the strategies applicable to my own business. Recommended!
Bharat Jaggi –
A decent read about Starbucks’ turnaround, but Schultz’s self-congratulatory tone gets a bit much. Still, some valuable business insights.
Priyank John –
Interesting insights and a good read, but occasionally felt like an extended advertisement for Starbucks. Still worth it overall.
Shivamraj –
Excellent book on leadership, corporate values, and turning around a business. A must-read for any executive.
Aman Kumar –
I learned a lot about business strategies, especially during economic downturns. Worth the read for aspiring entrepreneurs.
Aryan Chouhan –
An inspiring story of leadership, resilience, and commitment to core values. A must-read for anyone in business.
Devanshu Singh Negi –
A bit too much of a puff piece for Starbucks. While informative, it lacks critical analysis of the company’s practices.
Afnas –
A compelling narrative of how Starbucks navigated a difficult period. Lots of valuable lessons for any business leader.
Hari Om –
Good overview of the challenges faced by Starbucks and the strategies they used to overcome them.
Munulu Ringa –
A captivating look behind the scenes. Schultz is an engaging storyteller, and the book is hard to put down. A must-read for business leaders.
Sandhya Ravi –
Offers a unique perspective on corporate responsibility. Starbucks’ approach to sustainability is truly commendable.