Description
- ISBN-13: 9780753556528
- Publisher: Ebury Publishing
- Binding: Paperback
- No of Pages: 384
- Weight: 258 gr
- ISBN-10: 0753556529
- Publisher Date: 13 May 2021
- Height: 197 mm
- Spine Width: 27 mm
- Width: 126 mm
Availability: In Stock
Alchemy
SKU: 9780753556528
Original price was: ₹699.00.₹524.25Current price is: ₹524.25.
Unlock your creative potential with “Alchemy” by Rory Sutherland. The Ogilvy advertising legend and TED Talk superstar reveals the secrets to unconventional thinking, showing how embracing irrationality can lead to groundbreaking solutions. Discover the magic behind striped toothpaste and other surprising insights. ISBN: 9780753556528
5 in stock
Description
Reviews (17)
17 reviews for Alchemy
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Dharam Vanita –
Entertaining and insightful, but some ideas felt a little too out-there and hard to implement.
Shreyash Shekhar –
A wonderful exploration of the power of ‘irrational’ ideas in marketing and beyond. Engaging and insightful.
K R Ganeshkumar –
I was expecting more depth. It felt a bit superficial for my taste. Overall a decent reading experience.
Linu Jangid –
I was hoping for more concrete strategies, but it’s a good starting point for creative thinking.
Siyon Khosla –
Interesting perspectives on marketing and human behavior. Definitely makes you think outside the box.
Sushant –
A bit rambling at times, but filled with gems of unconventional wisdom. Worth the effort.
Sorav Khurana –
Great examples of how counterintuitive thinking can lead to success. Recommended for creatives.
Puneet Kajal –
Really enjoyed the quirky examples. A refreshing take on problem-solving and a light read.
Mehak Bareja –
Really enjoyed the stories and examples shared. The book provides food for thought.
Tanish Anand –
A fascinating exploration of irrationality. It’s opened my mind to new possibilities.
Chahat –
Lighthearted and insightful. Not a life-changing book, but worth reading for fresh ideas. Little bit repetitive.
Rajat Sharan Sethi –
Sutherland’s writing style is captivating. I found myself questioning conventional wisdom on every page.
Jamuna Majhi –
A fun and quick read that challenges conventional thinking. Plenty of interesting anecdotes.
Deepanshi Chhabra –
A fun read, though some examples felt a bit stretched. Sutherland’s wit shines, but I wanted more actionable advice.
Aryan Bansal –
I expected more practical takeaways. It’s more philosophical than I anticipated.
Lavish Ahuja –
Enjoyable and thought-provoking! Some concepts were hard to grasp at first, but overall a great book.
Kanishka –
Some brilliant insights mixed with overly simplistic explanations. I am slightly disappointed.