Karma Cola : Marketing the Mystic East
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Karma Cola : Marketing the Mystic East

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SKU: 9780143424352

Original price was: ₹299.00.Current price is: ₹254.15.

Journey to 1960s India with Gita Mehta’s “Karma Cola” and witness the Western fascination with Eastern mysticism. From The Beatles to seekers of enlightenment, Mehta’s witty narrative unveils a cultural clash of epic proportions. Explore the humor and poignancy of this era, where gurus and hippies collided in a quest for meaning. ISBN: 9780143424352

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Description

  • ISBN-13: 9780143424352
  • Publisher: Penguin Books Ltd
  • Publisher Imprint: Penguin
  • Language: English
  • ISBN-10: 0143424351
  • Publisher Date: October’2015
  • Binding: Paperback
  • No of Pages: 216

17 reviews for Karma Cola : Marketing the Mystic East

  1. Ishika Rammurti Pal –

    A humorous and insightful look at Westerners seeking enlightenment in India. Mehta’s wit shines through. Worth a read!

  2. Abhijeet Rai –

    Uneven in places. Some parts were brilliant, others dragged. Still, an interesting exploration of a specific time.

  3. Lakshay Khare –

    A unique view into the time when people from the West traveled to the East to find enlightenment.

  4. Rhythm –

    Witty and satirical! A great view of Westerners seeking spiritual enlightenment.

  5. Akash Kumar Singh –

    I enjoyed learning about ‘s India and the westerners who were drawn to it. It made me think.

  6. Paras Goyal –

    Not what I expected, but pleasantly surprised. Mehta’s voice is captivating. I will read it again.

  7. Shivansh Mishra –

    An interesting and humours observation of a past trend. A really good and thought provoking read.

  8. Naman Jain –

    Mehta’s writing is sharp and engaging. “Karma Cola” offers a unique perspective on cultural exchange.

  9. Debashish Paul –

    Entertaining and thought provoking, if a bit dated.

  10. Udit Anand Nikam –

    Enjoyable but felt a bit dated. Some observations were interesting, but others seemed stereotypical. A quick, light read.

  11. Urvashi Dayal –

    Found it funny and thought-provoking! It shows the funny side of people from the West looking for peace in the East.

  12. Sthita Prangya Das –

    A fascinating and funny book, Gita Mehta truly captured the essence of hippies in India.

  13. Richa Sharma –

    Such an interesting and funny way to examine people traveling to find inner peace.

  14. Sheetal Nimaliya –

    Gita Mehta is able to bring out the humor and poignancy of the East meets West movement.

  15. Rajath Viswam P S –

    While informative, it sometimes felt judgmental. A bit too cynical for my taste. But insightful.

  16. Aniket –

    I was expecting to love this book but I only liked it. It was okay.

  17. Bhukiya Sai Shreya –

    A great read that explores the odd cultural exchange between the East and the West.

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