Master the art of customer value creation and transform your business strategy. This compelling read delves into the vital role customers play in co-creating value, moving beyond traditional passive consumption models. Gain essential consumer insights and learn actionable strategies for enhanced customer engagement. It’s a must-read for marketing professionals, business students, and leaders seeking to understand customer behavior and drive competitive advantage through modern marketing principles. Elevate your approach to value co-creation for sustainable business success in India and beyond.