Unlock the secrets to success in one of the world’s most dynamic markets with ‘Marketing in China’. This essential guide, part of The SAGE Library in Marketing, brings together influential articles and cutting-edge research curated by leading scholars. If you’re looking to understand the nuances of Chinese consumer behavior, navigate complex distribution channels, and craft effective marketing strategies for this vast economy, this book is your definitive resource. Discover the latest insights and academic thinking to gain a competitive edge and boost your sales in the Chinese marketplace. Perfect for marketers, business students, and anyone seeking to thrive in China.