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Essentials of Marketing Research
0Original price was: ₹5,311.57.₹3,452.52Current price is: ₹3,452.52.Master the art of making smart business decisions with ESSENTIALS OF MARKETING RESEARCH, 5e, a comprehensive guide designed for aspiring managers. This essential textbook empowers you to effectively utilize marketing research for strategic planning and problem-solving. Learn to expertly design, collect, analyze, and report marketing research data, ensuring your firm meets current and future needs. The 5th edition is updated with the latest industry advancements, including crucial insights into behavioral tracking, social networking, and mobile technology’s impact on modern marketing research. Enhance your analytical skills and drive business success with this indispensable resource from The Bookish Owl.
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Essentials of Marketing Research (The Dryden Press series in marketing)
0Original price was: ₹13,196.97.₹8,578.03Current price is: ₹8,578.03.Master the art and science of marketing research with “Essentials of Marketing Research.” This comprehensive guide, perfect for students and professionals alike, meticulously follows the logical flow of the marketing research process. Delve into the scope of marketing research, gain a solid understanding of problem definition, and navigate the entire research journey. From initial conceptualization to actionable insights, this textbook provides the essential knowledge needed to conduct effective marketing research. Enhance your analytical skills and make data-driven decisions with this indispensable resource from The Dryden Press series in marketing. Ideal for academic study and practical application in the field.
