Transform your business into a Customer Excellence Enterprise (CXE) with this essential playbook. “The Customer Excellence Enterprise: A Playbook for Creating Customers for Life” by Wayne Simmons and Tom DeWitt offers a practical framework for embedding customer-centricity into your company’s DNA. Go beyond selling and learn how to help customers live their best lives, fostering lifelong loyalty. This guide is crucial for leaders, marketers, sales teams, and anyone aiming to bridge the gap between customer-first claims and reality. Discover strategies to build emotional connections, implement systemic changes, and become a preferred brand. Elevate customer experience into a powerful revenue driver and gain a competitive edge with insights from industry outliers. A must-read for creating customers for life at The Bookish Owl.