Uncover how Indian cinema profoundly shaped devotion and reshaped audience sensibilities in South India. This groundbreaking study is the first comprehensive look at Telugu and Tamil mythological and devotional films. It delves into their history, politics, filmmaking, and the anthropology of viewership, exploring how cinema and other audio-visual technologies reorient our senses. Examining the powerful influence of stars like N.T. Rama Rao and the phenomenon of devotional cinema, this book is essential for students of Indian cinema, cultural studies, and anyone fascinated by the interplay of faith and film in South India.