Explore the structure of multimodal documents with this pioneering empirical approach. Discover how language, image, and layout combine to create powerful meaning. This essential book offers a new analytical framework for understanding textual, visual, and spatial elements, providing crucial methodological tools for multimodal discourse analysis. Developed through rigorous research, it’s a must-read for academics, researchers, and students in linguistics, communication studies, and information design seeking to analyze complex documents and gain empirically-based insights.