Discover the latest strategies in “Innovation Management and New Product Development, 4th Edn.” This essential guide from Pearson India, published in 2009, is your key to understanding and implementing successful innovation processes. Perfect for students and professionals, it covers the entire product development lifecycle, from ideation to market launch. Enhance your business acumen and drive growth with this comprehensive resource. Ideal for anyone looking to master the art of bringing new products to life in today’s competitive landscape. Get your copy from The Bookish Owl and transform your approach to innovation and product creation.