Unlock the secrets behind our emotional connections to brands with ‘The Meaning of Branded Objects’ by Dr. Tom Guarriello. This insightful book delves into the psychology of why we form deep attachments to branded products, from luxury goods to everyday essentials. Discover how symbolism, storytelling, and design create powerful resonances that shape personal identity and cultural significance. Perfect for branding professionals, marketers, and anyone fascinated by consumer behavior, this accessible exploration reveals the profound influence brands have on our lives. Understand the art and science of branding, explore brand attachment psychology, and see how everyday objects gain meaning in our world. A must-read from the SVA Masters in Branding series.