Unlock the secrets of the fashion industry with this essential guide to fashion studies. Dive deep into the core concepts, practices, and politics that shape global style, exploring key theories and recent scholarship. From dissecting menswear and womenswear dynamics to understanding gender, sexuality, celebrity culture, and the impact of globalization on fashion production, this book offers unparalleled clarity. It’s a must-read for students of arts and social sciences in India, providing critical insights into consumer culture and contemporary fashion phenomena. Elevate your understanding of fashion’s complex landscape.