Tired of a throwaway culture? Discover how to embrace longer-lasting products for enhanced value and a healthier planet. This insightful guide explores sustainable alternatives, offering a blueprint for a more durable economy. Delve into historical context, innovative design, consumer behaviour, and policy shifts crucial for reducing environmental impact. Essential reading for policymakers, product designers, forward-thinking businesses, and every Indian consumer seeking to move towards responsible, long-term consumption and build a sustainable future.