Combat ‘development amnesia’ and unlock effective learning in development NGOs. This insightful study delves into how organisations truly learn from experience, moving beyond popular buzzwords. Drawing on rich empirical data and organisational theory, it explores everyday practices that lead to learning or stagnation, offering crucial insights to prevent ‘reinventing the wheel’. Essential reading for Indian development practitioners, students of development management, and scholars seeking to enhance NGO effectiveness and understand organisational theory in practice.