• -5% Marketing Data Science: Modeling Techniques in Predictive Analytics with Python and R

    Marketing Data Science: Modeling Techniques in Predictive Analytics with Python and R

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    Unlock the power of data with “Marketing Data Science: Modeling Techniques in Predictive Analytics with Python and R.” This essential guide, published by Pearson Education, equips marketers and data scientists with practical techniques to build predictive models. Learn to leverage Python and R to analyze customer behavior, optimize marketing campaigns, and drive business growth. With comprehensive coverage of key modeling methods and real-world applications, this book is a must-have for anyone looking to enhance their marketing analytics skills and achieve data-driven success. Ideal for professionals seeking to implement advanced predictive analytics in their marketing strategies.

    Original price was: ₹780.00.Current price is: ₹741.00.
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  • -5% MODELING TECHNIQUES IN PREDICTIVE ANALYTICS WITH PYTHON AND R: A GUIDE TO DATA SCIENCE

    MODELING TECHNIQUES IN PREDICTIVE ANALYTICS WITH PYTHON AND R: A GUIDE TO DATA SCIENCE

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    Unlock the power of data with ‘Modeling Techniques in Predictive Analytics with Python and R’ by Thomas W. Miller. This essential guide equips you with the cutting-edge concepts, techniques, and practical Python and R code to excel in data science and analytics. Ideal for managers, analysts, programmers, and students, it offers a balanced approach blending business context with quantitative tools. Explore diverse business challenges including segmentation, brand positioning, pricing, finance, and web/text analytics. Miller’s clear explanations, suitable for those without advanced math backgrounds, cover cross-sectional, time series, and spatial data. This comprehensive resource helps you leverage traditional methods, machine learning, and data visualization to drive business success.

    Original price was: ₹770.00.Current price is: ₹731.50.
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