Discover the latest in sales strategy with Sales Management: Analysis and Decision Making, 11th Edition. This essential guide from The Bookish Owl integrates cutting-edge sales research with real-world best practices from leading sales professionals and organizations. Emphasizing data-driven decision-making, customer experience (CX), and artificial intelligence, this edition equips you with the skills to develop effective, analytics-based selling strategies for diverse customer groups. Explore updated content on ethics, sales enablement technology, and new communication tools. Featuring real-world examples, in-depth case studies, and practical exercises, this book is perfect for MBA, postgraduate, and executive education students seeking to master modern sales management and drive business success.