• -10% ROUTLEDGE COMPANION TO THE MAKERS OF GLOBAL BUSINESS 1ST EDITION

    ROUTLEDGE COMPANION TO THE MAKERS OF GLOBAL BUSINESS 1ST EDITION

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    Discover the evolution of global business with “The Routledge Companion to the Makers of Global Business.” This essential volume, available at The Bookish Owl, offers state-of-the-art research on multinational enterprises and the entrepreneurs who shaped globalization. Spanning from the Middle Ages to the present day, it explores how businesses have driven cross-border interactions, impacting economies and international relations. With 37 insightful chapters, this book examines key actors, institutions, and contextual factors, providing a comprehensive historical perspective on economic, political, social, and environmental patterns. Ideal for students and professionals, it’s a definitive resource on the forces behind global commerce, addressing challenges like political risk and sustainability. Explore the transformative power of business in shaping our interconnected world.

    Original price was: ₹26,477.00.Current price is: ₹23,829.30.
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  • Trademarks

    Trademarks, Brands, and Competitiveness

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    Unlock India’s competitive edge with deep insights into trademarks and brands. This seminal work explores how strategic branding and robust trademark law historically drive national economic growth and comparative advantage. Going beyond marketing, it unites scholars from business history, law, and economics to reveal the intricate interplay between brand building, legal strategy, and sustained business success. Essential reading for Indian business professionals, marketing strategists, legal experts, and economists seeking to master brand power for economic advancement.

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