Uncover the rich tapestry of Odisha’s Pattachitra painting tradition and the economic realities of its artisans. This compelling study explores the profound link between India’s ancient handicraft heritage and the sustainable livelihoods of its creators, particularly in the famed Raghurajpur village. Gain insights into the cultural significance, artistic evolution, and socio-economic contributions of this unique art form to India’s economy. An essential read for art enthusiasts, cultural researchers, and anyone passionate about preserving traditional Indian crafts and supporting artisan communities.