Discover the art and science of marketing recorded music with the essential fourth edition of ‘Marketing Recorded Music: How Music Companies Brand and Market Artists’. Updated for the digital age, this comprehensive guide dives into the strategies used by music companies to build artist brands and promote their work. Explore new chapters on streaming, emerging media, and effective branding techniques, alongside invaluable advice for independent and unsigned artists. This edition also addresses international marketing challenges, making it a globally relevant resource. Perfect for students and music industry professionals, it includes access to a companion website with extra learning materials. Elevate your understanding of music marketing today.