Explore the profound societal role of love in Swen Seebach’s insightful work. This book examines love not merely as an emotion but as a crucial force for building lasting social bonds and shared futures. Drawing on Simmel’s ideas, it uncovers how love rituals and myths transform contemporary society and our connections. Understand the evolution of love in modernity and its significance in weaving social fabrics. Essential for sociology students, researchers, and professionals in sociology of emotions and social theory, this volume offers a lively discussion on the master emotion.