Unlock significant business growth with effective price management strategies. This essential guide transforms pricing from a neglected aspect into your most powerful marketing tool for sustainable profit maximization. Discover practical frameworks and fundamental principles derived from leading executive education, focusing on creating customer value and boosting your company’s bottom line. Ideal for Indian business professionals, entrepreneurs, and marketing managers seeking to become true price makers, not mere price takers, in the dynamic Indian market. Elevate your pricing acumen and drive measurable success.