Uncover the profound link between media practices and social movements. This rigorous study explores how evolving media transforms collective engagement, fueling social and political change globally. It examines the emergence of new public actors via digital media and the adaptation of established ones in diverse communication environments. A vital resource for scholars and students in India’s burgeoning cultural studies, media studies, and sociology fields. Gain transdisciplinary insights into media change and societal evolution, crucial for understanding contemporary performativity.