Discover the profound connections between mortality and modern consumer culture. This interdisciplinary anthology presents a vast array of research exploring how consumer choices intersect with death, covering the death industry, rituals, and memorialization. Scholars from sociology, anthropology, marketing, and religious studies offer unique perspectives on the ubiquity of death in consumer behaviour. A vital scholarly resource for academics and students focused on consumerism, cultural studies, and end-of-life research in India.