Unlock your creative potential with “Introduction to Creativity and Innovation for Engineers, Global Edition.” This essential guide, published by Pearson, is designed for engineering students and practicing engineers seeking to enhance their innovative thinking. It champions a “whole-brain” approach, integrating logical analysis with intuitive and emotional processing, grounded in neuroscience. Discover practical tools, methods, and 20 techniques to strengthen your brain’s natural capabilities for generating groundbreaking ideas. Whether working individually or in teams, this book provides the knowledge, skills, and attitudes necessary to innovate smarter and drive success. Perfect for anyone in the engineering field or related disciplines looking to embrace creativity and achieve impactful results.