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Services Marketing, International Edition
0Original price was: ₹5,311.57.₹3,452.52Current price is: ₹3,452.52.Unlock the world of services marketing with ‘Services Marketing, International Edition’ from The Bookish Owl. This essential textbook delves into the core principles of services marketing, with a special focus on the innovative theater model and the transformative impact of technology. Explore a dynamic approach to human interactions, whether face-to-face or mediated by cutting-edge technology. Designed for students and professionals alike, this concise edition is enhanced by a robust online component, bridging the gap between print and digital learning. Discover interactive exercises, chapter summaries, and real-world examples to deepen your understanding and excel in the evolving landscape of services marketing. Order your copy today at The Bookish Owl!