Discover the definitive guide to Customer Relationship Management with ‘CUSTOMER RELATIONSHIP MANAGEMENT: PERSPECTIVES FROM THE MARKETPLACE’. This essential book, from The Bookish Owl, offers a groundbreaking strategic framework built on Professor Payne’s five key processes: strategy development, value creation, channel and media integration, information management, and performance assessment. Enhance your CRM policy’s impact and efficiency with 16 real-world best practice case studies from leading companies like Orange, Siemens, and Sun Microsystems. Featuring insights from industry thought leaders, this book provides a vital look at developing and measuring effective CRM for practitioners and academics alike. Elevate your business strategy with proven marketplace perspectives.