Dive into “The Business of Cricket” by Shyam Balasubramanian (ISBN: 9789350290798) and explore the evolution of sports marketing in India. From its origins in the 1970s to the explosion of the IPL, discover how cricket, Bollywood, and business intertwined to create a multi-billion dollar industry. A must-read for sports enthusiasts, business students, and anyone interested in the Indian sports marketing phenomenon.