Master Brand Management strategies with this essential guide for the Indian market. Shahid Ali’s comprehensive textbook demystifies core branding concepts, offering practical examples and in-depth analysis. Explore critical areas like co-branding, private labels, and cutting-edge digital branding. Gain vital managerial insights applicable to today’s dynamic Indian business environment. This resource is indispensable for MBA students, marketing professionals, and anyone aiming to build powerful brands. Elevate your expertise and drive success with a foundational understanding of brand building in India.