Elevate your research with this indispensable guide to experimental design and data analysis. Perfect for Indian students and researchers, this Third Edition offers a powerful, integrative framework for mastering the model comparison perspective. Learn to conceptualize research questions, design studies effectively, and analyze data rigorously with clear examples, helpful flowcharts, and practical programming tips. It’s the essential tool for anyone serious about conducting impactful scientific research and improving data interpretation skills in academic India.