Unlock business success with essential marketing management insights. This guide provides a deep dive into marketing principles and techniques crucial for India’s competitive business environment. Master vital concepts like the Marketing Mix, Consumer Behaviour, Branding, and Product Strategy. Featuring practical case studies, revision questions, and clear learning objectives, it’s designed for MBA students, entrepreneurs, and professionals seeking to build customer loyalty and drive profitable growth. Elevate your marketing acumen and navigate the dynamic Indian market with confidence. Gain a systematic understanding of marketing’s numerous dimensions.