Discover how major brands like McDonald’s and Coca-Cola engineered our addiction to single-use plastic in ‘Consumed: How Big Brands Got Us Hooked on Plastic’. This insightful book, recognized by the FT and Schroders Business Book of the Year, reveals the billions spent to convince us of the necessity of disposable products. Explore the hidden history behind our plastic dependence, its devastating environmental impact, and its effects on our health. Written for anyone who buys anything plastic, this essential read will change your perspective and empower you to demand better solutions from the brands that shaped our habits. Understand the past to reclaim our future from plastic pollution.