Elevate your Indian library or information centre with proven marketing strategies. This essential guide, from a noted expert in library science, breaks down critical concepts for modern service delivery. Discover market research, segmentation, product development, pricing, distribution, and effective communication (PR, advertising, promotion). It’s a vital resource for library professionals, information managers, and students aiming to thrive in today’s evolving landscape. Master the art of library marketing for enhanced engagement and success in India.