Explore the dynamic world of the contemporary sport industry with Sport Management: Principles and Applications, 6th Edition. This essential textbook, now fully revised, offers a comprehensive overview of core management principles tailored for the unique challenges of sports organizations, both professional and non-profit. Dive into critical areas like strategic planning, human resources, marketing, sponsorship, media, policy, and law, with expanded coverage on vital topics such as integrity, digital business, and risk management. Packed with international examples, real-world case studies, and practical features, this book is the ideal resource for first- and second-year sport management students and business professionals seeking applied knowledge in-depth knowledge. Discover how theory translates into practice and prepare for a successful career in sport management.