Explore the rising trend of eco-conscious buying with “Green Consumerism: Perspectives, Sustainability, and Behavior.” Authored by Ruchika Singh Malyan and Punita Duhan, this book, available at The Bookish Owl, dives into consumer behavior and the growing demand for environmentally friendly products. Discover effective green marketing strategies, understand consumer intentions, and learn how businesses are adapting to meet eco-conscious needs. Gain insights into sustainable marketing, green pricing, and innovation for a greener future. A must-read for businesses and consumers interested in driving positive environmental change. Grab your copy of this hardcover edition (ISBN: 9781771886949) today!