Discover the global landscape of hospitality and travel with “Tourism: The Business of Hospitality and Travel, Global Edition.” This comprehensive textbook offers an engaging, international perspective, perfect for introductory and upper-level tourism courses. Explore crucial management, marketing, and finance aspects of the industry through an integrated business model. Delve into consumer behavior, service quality, and personal selling, enhanced by updated industry examples. This 6th edition features fresh content on social media, event management, sustainable tourism, and the future of travel. Ideal for students and professionals seeking to build critical-thinking and problem-solving skills in the dynamic tourism sector. Available at The Bookish Owl.