Unlock the secrets of effective Public Relations with this essential guide, perfect for students and emerging professionals in India’s vibrant PR landscape. Explore the crucial four phases of successful PR campaigns – research, strategy, tactics, and evaluation – and grasp fundamental concepts like ethics and professionalism. This insightful book demystifies the PR profession, offering a clear pathway to building a rewarding career in the fast-paced media industry. Featuring global case studies and practical advice, it’s your ultimate starting point for mastering public relations and communication strategies.