Explore the fascinating link between Indian culture and television commercials with ‘Understanding India: Cultural Influences on Indian Television Commercials’. This insightful book delves into how production decisions shape the visual language of Indian TV ads, connecting them to the nation’s rich socio-cultural identity. Based on an ethnographic study, it examines the cinematic aspects of marketing communications within the context of a new consumer culture post-economic liberalization. Discover how these commercials present embedded visions of India. Perfect for those interested in marketing, visual culture, and the evolving Indian media landscape. Get your copy from The Bookish Owl today and understand the soul of Indian advertising.