Discover the definitive guide to modern marketing with Kerin 16e, the most business-oriented and rigorous title available. This essential marketing textbook, translated into over 10 languages, is updated with crucial insights on social media, marketing metrics, financial strategy, and decision-making. Explore expanded coverage of social responsibility, sustainability, privacy, and DEI. “Marketing Matters” features and integrated customer journey insights provide real-world application. The 16th edition incorporates pandemic-driven marketplace changes like curbside pickup and touchless payment, alongside the rise of purpose-driven brands and emerging technologies. Enhance your learning with Connect’s video cases and analytics exercises. Stay current with the Kerin & Hartley Marketing blog. A must-have for aspiring marketers and business leaders from The Bookish Owl.