• -8% ADVERTISING MEDIA PLANNING, 7TH EDN

    ADVERTISING MEDIA PLANNING, 7TH EDN

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    Master the art of advertising media planning with the industry-standard “Advertising Media Planning, 7th Edition.” For over 30 years, this essential guide has empowered media planners to build effective campaigns. This updated edition dives deep into the latest digital advancements and the crucial ‘three screens’ of video, equipping you to leverage new technologies and create impactful brand strategies across all media. Learn to craft optimal budgets, integrate traditional platforms like TV, radio, and print with cutting-edge digital forms such as organic and sponsored Google search, digital out-of-home video, and mobile media. Discover new measurement technologies and cross-media planning techniques. Whether you’re a seasoned professional or aspiring to be one, this book provides the foundational knowledge and modern insights needed to thrive in today’s dynamic media landscape. Navigate the new frontier of media planning with confidence and creativity.

    Original price was: ₹2,125.00.Current price is: ₹1,955.00.
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