Master language in today’s dynamic media landscape with this essential resource for Indian students. Gain a comprehensive overview of major approaches to language and media, from classic print to cutting-edge digital and social media platforms. Explore real-world examples of advertisements, social media content, and memes, while critically examining issues like fake news and virality. Designed for English language, linguistics, and media studies students, this book offers practical analysis tools and key readings, making it an indispensable guide for academic success and understanding contemporary communication.