Unlock the secrets to effective pricing with ‘Pricing Strategies: Harvesting Product Value’ by Robert M. Schindler, a leading pricing researcher. This essential guide, now in its second edition, offers a unified, research-backed system for setting and managing prices across diverse products and markets. Schindler demystifies complex mathematical concepts like expected value, regression, and price elasticity, making them accessible for students and professionals alike. Learn to apply intuitive pricing techniques with clear, direct language and updated examples. Featuring expanded coverage on freemium, subscriptions, dynamic pricing, and more, this book is ideal for MBA and college courses, empowering you to make smarter pricing decisions and maximize product value for your business.