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    HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A Conger)

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    Master the art of communication with HBR’s 10 Must Reads. Learn to persuade, connect, and inspire with expert advice from Robert Cialdini, Jay Conger, and more. This essential guide helps you pitch ideas effectively, build consensus, and achieve your vision, using proven strategies from Harvard Business Review. ISBN: 9781422189863

    Original price was: ₹850.00.Current price is: ₹722.50.
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    Influence : The Psychology of Persuasion ( New and Expanded )

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    Robert Cialdini’s “Influence” reveals the psychology behind why people say yes. This expanded edition explores persuasion principles, updated with new research and examples, to help you understand and ethically harness the power of influence in business, relationships, and everyday life. Learn the six key principles of persuasion and how to defend against manipulation. ISBN: 9780063382886

    Original price was: ₹1,099.00.Current price is: ₹824.25.
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    Influence : The Psychology of Persuasion (New and Expanded)

    11

    Discover the secrets of persuasion with “Influence: The Psychology of Persuasion” by Robert Cialdini. This New York Times bestseller reveals the psychology behind why people say “yes.” Learn the six universal principles of influence and how to ethically apply them in business, marketing, and everyday life. Updated and expanded, this book is a must-read for anyone seeking to understand and master the art of persuasion.

    Original price was: ₹699.00.Current price is: ₹524.25.
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