Explore the compelling evolution of branding with Richard Shear’s ‘A History of Brands: Origins of Consumer Markets.’ This insightful book, part of the School of Visual Arts Masters in Branding series, delves into how iconic trademarks and logos transformed into the complex identities shaping global commerce today. Discover the origins of recognizable brands, understand their cultural impact and technological shifts, and gain insights into the future of branding. Shear’s engaging narrative makes this a must-read for marketing professionals, students, and anyone fascinated by the intersection of business, culture, and history. Uncover the stories behind influential brands and learn what makes them endure.