Discover essential strategies for modern sales and distribution with Sales and Distribution Management, 7th Edition. This comprehensive guide, from Pearson, provides a deep dive into decision-making areas for sales managers, analyzing alternatives and real-world scenarios. Updated for the post-pandemic era, it emphasizes the sales executive’s role in marketing management, covering product line, pricing, distribution, and promotion strategies. With a strong Indian perspective, this edition features recent data, new case studies including Tech Always Corporation and Sapphire Paints Limited, and enhanced content on prescriptive selling, sales analytics, solution selling, online hiring, and evolving logistics. Ideal for students and professionals seeking to master sales and distribution in today’s dynamic market.