Explore the dynamic world of Indian youth with ‘Yuva India: Consumption and Lifestyle Choices of a Young India.’ This insightful book delves into the evolving identities and consumption patterns of young Indians, revealing a fascinating trend of ‘attitudinal convergence.’ Discover how a decade of exposure to a composite culture is shaping the new-age sensibilities of India’s burgeoning youth population. Through personal accounts and brand stories, ‘Yuva India’ offers a comprehensive analysis of how young men and women navigate identity, sexuality, spirituality, career aspirations, and community engagement. For anyone seeking to understand India’s most vital demographic, this book is an essential read from The Bookish Owl.