Explore the social construction of sexual health in India through the lens of HIV and AIDS communication. This insightful book delves into the evolution of sexual health concepts, examining how messages shape understanding and policy. It critically analyzes the medical, epidemic, and moralistic models of AIDS, alongside political perspectives on public health challenges. Utilizing comparative policy analysis, document review, media analysis, interviews, and case studies, the authors reveal the diverse ways sexual health is portrayed. Ideal for students and researchers in health communication, HIV/AIDS studies, and South Asian Studies, this work offers a comprehensive look at the intersection of health, communication, and societal norms in India.