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Re-Build: How Brands of India Overcame Crisis and Emerged Stronger, Better, Wiser: How Indian Brands Overcame Crisis and Emerged Stronger, Better, Wiser
0Discover how leading Indian brands navigated treacherous crises and emerged stronger. This insightful book delves into real-life stories of resilience, detailing how companies like Tata Sons, Kingfisher, and Nestlé Maggi tackled everything from product recalls to marketing blunders. Gain invaluable lessons in brand rebuilding and strategic recovery through expert analysis and executive interviews. Essential reading for Indian business leaders, entrepreneurs, and students keen on understanding corporate India’s journey through adversity and achieving lasting success.
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REBUILD
0Navigate the toughest corporate challenges with REBUILD, your essential guide to Indian brand recovery. This groundbreaking book dissects how leading Indian and multinational brands, from Nestlé Maggi to Kingfisher and Uber, tackled devastating crises. Uncover the winning crisis management strategies and recovery steps that saved empires and learned from failures. Featuring insights from top executives and brand experts, it’s a vital read for professionals, entrepreneurs, and students seeking to understand business resilience and avoid pitfalls in the Indian market. Gain invaluable lessons for your own ventures.