-
-5%
Advertising, Brand and Consumer Behaviour (The Indian Context), Ist Edition | with conceptual view of marketing practices
0Original price was: ₹530.00.₹503.50Current price is: ₹503.50.Discover the essence of marketing with ‘Advertising, Brand and Consumer Behaviour (The Indian Context)’. This unique book from The Bookish Owl redefines understanding by exploring consumer behavior through relatable Indian advertisements and leading brands. Ideal for students and working professionals, it offers a conceptual view of marketing practices, connecting theory to real-world application. Unravel branding strategies, analyze advertising campaigns, and grasp complex concepts with clarity. Perfect for business school students and anyone aspiring to enhance their marketing knowledge beyond the superficial, this insightful guide provides a fresh perspective on the Indian consumer landscape and marketing dynamics.
-
-20%
CASE STUDIES IN MARKETING MANAGEMENT
0Original price was: ₹760.00.₹608.00Current price is: ₹608.00.Unlock the complexities of marketing in emerging economies with “CASE STUDIES IN MARKETING MANAGEMENT” from The Bookish Owl. This essential resource delves into the unique challenges and opportunities within the dynamic Indian market, from diverse consumer segments to the influence of Westernization. Featuring a curated collection of real-world cases, many drawn from the prestigious Ivey Business Case collection, this book bridges the gap between marketing theory and practical application. Ideal for management students and educators, it provides insightful case studies designed to enhance comprehension and prepare future leaders for the intricate landscape of modern marketing management. Discover unparalleled consumer insights specific to India and refine your strategic thinking.
-
Perspectives of Extension Education
0₹980.00Master the intricacies of Extension Education with this vital resource. Delving into agricultural extension, rural development in India, and advanced extension systems, the book covers essential training, professional growth, and the role of AI. Discover key programs, institutional support, and communication strategies vital for Indian farmers and extension workers. This text is indispensable for agricultural scientists, students, teachers, and progressive farmers seeking to enhance rural livelihoods and agricultural impact. Gain a complete perspective on the future of extension education.
